Brett and Vijay’s commercial acumen, combined with their considerable experience and expertise in optimising ticketing and hospitality revenue, were instrumental in the financial success of the ICC Men’s T20 World Cup 2022. Their well-thought-out, methodical approach ensured a robust, data-led, integrated sales and marketing plan that aligned closely with our marketing and communications teams.
Their intimate understanding of the fan journey drove the implementation of clear and innovative strategies, ensuring as many fans as possible experienced the joy of the World Cup. Through building genuine partnerships with communities and suppliers, Brett and Vijay contributed to making the tournament a world-class, resounding success.