ABOUT
Feijoa Group was formed in 2024 by bringing together the combined expertise of our founders to support live event organisations of any size. In today’s live entertainment landscape, where challenges like rising costs are ever-present, optimising your return on investment and identifying untapped revenue opportunities is more critical than ever. With over 30 years of experience delivering world-class live events, we specialise in helping organisations achieve long-term success.
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Our size is our strength. As a small, dynamic team, we are hands-on and personally invested in every project, working closely with your team to deliver tailored, impactful solutions. Whether it's driving revenue growth, enhancing fan engagement, or optimising business performance, Feijoa Group is committed to helping your organisation unlock its full potential.
OUR TEAM
Meet our Founders
VIJAY KESHA
Co-Founder and Director
Vijay is a Commercial & Operational leader with proven experience in creating strategies to find fans and grow revenue and profit in competitive, fast evolving markets. Significant experience in developing strategic plans, building sales & operational capability, fostering strong business partnerships, building & leading high performing teams, and driving organisational focus to achieve commercial results. Adept across multiple disciplines; commercial strategy, sales, marketing, operations, finance.
BRETT PATERSON
Co-Founder & Director
Brett is a results-driven event professional with a proven ability to generate substantial sales and revenue within the ticketing industry. With an extensive industry background spanning 20 years, Brett specialises in creating high-impact sales strategies for events across Australasia. His approach combines market research, targeted marketing campaigns, and effective pricing strategies to drive ticket sales, increase event attendance, and achieve exceptional financial results.